Shisha is one of the most important social phenomena that is spreading exponentially in many countries around the world, including Japan. The molasses, which is the main ingredient in the hookah smoking experience and is smoked via hookah, has evolved to offer a wide range of flavors that suit users’ tastes in Japan. Thanks to innovation and diversity, the flavors of the molasses in Japan combine local and global influences, making the shisha experience a distinctive and unique one in Japan’s large market.

In this article we will address the spread of hookah in Japan and the future trends of hookah in the Japanese market through the following main points:

• Date of entry of shisha into Japan
• The role of technology in the evolution of the shisha experience
• Best molasses in Japan

• Date of entry of shisha into Japan

The entry of hookah into Japan was the result of a combination of tourist and social influences, and spread to Japan thanks to its adoption by a wide swath of Japanese youth. Compared to some countries in the world, especially in the Middle East and Europe, hookah or shisha is a relatively new phenomenon in Japan. The shisha began to gain popularity in Japan recently at the beginning of the new millennium, owing to the opening up of the world, the increasing movement of tourism and travel, and the large number of visitors and tourists to and from Japan. The Japanese who visited countries in the Middle East such as Egypt, Syria, Iraq and the United Arab Emirates imported the idea of smoking hookah into Japan when attracted by the quiet and relaxed experience of smoking shisha. The date of entry to Japan included the following stages:

1. Tourism and its impact: After visiting many Japanese nationals in the Middle East, many Japanese people returned with great passion to experience smoking shisha after enjoying it during their trips to that country. In addition, these tourists arriving in Japan contributed to the idea of smoking shisha in Japan, by opening new cafes that consider shisha part of their list, or by participating in shisha smoking sessions by local residents in Japan.
2. Shisha cafes in Japan: In recent years, shisha cafes in Japan have begun to spread widely in larger cities more specifically like Tokyo and Osaka. These cafes have been particularly targeted at young people, as well as those interested in global cultures. Furthermore, Japan’s shisha cafes have been adapted and designed to Japanese taste in terms of a calm and traditional atmosphere that encourages relaxation and tranquility to enjoy hookah and molasses smoking sessions.
3. Modern influences: Since the early last decade, hookah has been heavily associated with modern youth experiences, emphasis has recently been placed on various molasses flavors, and innovation in the molasses industry is an urgent necessity. Hookah smoking sessions are no longer limited to traditional flavors, but to the creation of modern flavors in line with Japanese taste.

• The role of technology in the evolution of the shisha experience

The experience of smoking shisha in Japan has seen remarkable developments recently, with technology playing a major role in improving and revamping the experience of smoking shisha and molasses. Hookah smoking is no longer restricted to traditional tools, but technical innovations have been introduced to improve quality and comfort in hookah smoking sessions, to attract new categories of users, especially in developed countries such as Japan. Here are the most important aspects that technology has contributed to the development of the shisha experience:

1. E-shisha: One of the most prominent innovations revolutionizing the world of shisha is the advent of e-shisha. e-shisha or “e-hookah”, which is mainly based on fumigation rather than burning techniques, which reduces the health risks of conventional shisha. The technology has attracted many users in Japan, especially those looking for a less harmful smoking experience, or those seeking to reduce their tobacco consumption. Electronic shisha comes in small sizes and is easy to carry, making it more suitable for modern life in crowded Japanese cities.
2. Smart charcoal: The process of igniting charcoal when preparing a shisha and placing it appropriately on the head of a shisha is a matter that requires some skill and patience. As technology progresses, types of “smart coal” have emerged, which is easy to ignite and lasts longer. This coal is manufactured using innovative techniques to reduce toxic smoke and increase combustion effectiveness, resulting in a cleaner and more comfortable smoking experience.
3. Smart heat regulation systems: Appropriately regulating heat is known to be a key element in creating a good and comfortable smoking experience. “Smart hookah heads” technologies using temperature control systems have been developed automatically. These systems perfectly distribute heat to tobacco or molasses, preventing the molasses from burning quickly and enhancing the quality of the smoke produced.
4. Innovating new flavors using advanced manufacturing techniques: Technology has also been able to develop the process of producing molasses flavors. Through modern manufacturing techniques, more varied and better-quality flavors are developed, as manufacturers can control the concentration of flavor and the length of the combustion of the molasses. In Japan, the impact of this technology can be seen through the growing demand for unique and unconventional flavors, which correspond to the Japanese consumer’s diversity-loving and regeneration taste.

• Best molasses in Japan

In fact, preference for any kind of molasses over another type, is a matter of personal taste. Users’ tastes are varied and the type of molasses is preferred as well as the flavor of the most preferred molasses. Molasses from Debaj Tobacco Factory is one of the best in the world in general and in Japan more specifically. Debaj Factory follows precise techniques in the production of the molasses, with the aim of getting a steady molasses flavor every time. Debaj Molasses is also characterized by its flavor for as long as possible. Moreover, Debaj uses the finest natural tobacco and the best natural extracts to produce Debaj Molasses, which has increased the attractiveness and preference among hookah lovers in Japan and in countries of the world, especially when those looking for a comfortable and guaranteed hookah smoking experience without undesirable change over the flavor of the molasses.

In conclusion, hookah has become part of the everyday life of some Japanese, especially in the young group of them. Hookah smoking sessions in Japan have become more attractive due to their association with technological developments and them to the taste of users in Japan, increasing the spread of hookah, and working on the fame of the hookah in Japan